Momentum is a company that oversees a diverse range of scientific research and clinical trials work.

The task was to develop a brand platform that communicates the precision, progress, and approachability of Momentum Clinical Research. I designed the concept of the identity through the lens of scientific excellence, collaborative spirit, and forward movement. The mark features a dynamic ring inspired by human biometric fingerprints, symbolising precision and individuality. Following the mark, the geometric and soft typography strikes a balance of technical sophistication and organic nature, reflecting their commitment to cutting-edge research and relationships with patients alike. From there, I built out a robust brand suite of colour, iconography, pattern, and photographic direction to be used across a range of future brand collateral.